Passengers and Port staff welcomed the newest member of the Seattle-Tacoma International Airport (SEA) team on Wednesday, Dec. 4, 2024 – ‘Jett the SEA Otter‘ (pronounced S-E-A like the airport code), ever huggable in a green scarf and aviator goggles.

As the newest brand ambassador, Jett the SEA Otter – like the warm and playful mammals of the Pacific Northwest – embodies what the Port of Seattle says are its SEA Customer Service values: helpfulness, efficiency, originality, and a natural, welcoming spirit.

Multiple beloved regional mascots rolled out the red carpet for Jett to join their mascot ranks by celebrating and sharing the love via video at the mascot debut in SEA’s Central Terminal. Jett joins the SEA brand ahead of the holidays in the hope of spreading joy and easing travel stress. Who better to greet travelers than an enthusiastic otter who’s always ready to lend a paw?

Jett’s character and name were carefully selected by community members and SEA employees over a multi-year process. Passengers can expect to see Jett occasionally in the terminal and integrated into publications, videos, blogs, and other messaging to enhance your experience, educate you on amenities, and elevate your airport know-how!

About the SEA brand

Jett is the most recent addition to SEA Airport’s brand transition that took place in 2020. Worldwide we are recognized by our airport code, SEA, on over 50 million boarding passes, 30 million bag tags, and countless more internet searches by travelers. Like LAX, JFK, PDX, or YVR, S-E-A is the easiest way for passengers from around the world to identify where they are going. This brand will play an important role as the region takes center stage alongside the 16 other cities hosting the FIFA World Cup in 2026. The nickname Sea-Tac is a name local people know and love, and it’s all right to use that too. On-site, you’ll see SEA!

Fun facts about sea otters

  • The northern sea otter is found in shallow coastal waters only in Washington and Alaska
  • The sea otter is a protected keystone species, meaning they are critical to maintaining the balance of nearshore ecosystems, having significant effects on its communities
  • They can dive over 300 feet for food on the seabed
  • They have the thickest fur of any animal, to stay warm in the cold
  • They are one of the few mammals that know how to use tools, like cracking open a shell with a rock to eat while lounging on the water surface and floating on their backs